JerseyRealEstateScene brings properties to life with mobile marketing & QR codes.
Mobile marketing is exploding and changing a lot of the rules of how business gets done. We all get and consume all kinds of information in many different ways. Much of the information retrieval is done using the Internet. And thanks to mobile devices like iPhones, Androids, Blackberrys and tablets like the iPad, we’re now getting what we need on the run.
A QR code (or Quick Response code) is a useful tool that acts as an information conduit. It’s a bridge between the offline world and the online world that, when scanned in a split-second with any smart phone or device, brings a marketer’s message right to an interested set of eyes.
The uses for QR codes and the information they supply to targeted, interested parties is only as limited as the imagination of the marketer…
Here’s a great example:
In some Asian countries, it’s not uncommon to see QR codes in cemeteries. Stay with me now…A visitor can scan the code and in a split-second, be watching a biographical video of the deceased! They can experience the person’s achievements, family, triumphs, all kinds of things that celebrate the person and the beauty they brought to the world… Instead of a depressing few moments in a cemetery looking at the ground, the viewer is captivated, integrated and enjoying a journey brought to life! How cool is that?!
That’s just one way to use a QR code. Again, it’s only as limited as the marketer’s imagination. Now, speaking of bringing something one dimensional and dead to life and captivating an audience, here’s just one possible scenario…
Imagine your home is being marketed by a tech-savvy professional. Someone who’s very interested in your neighborhood (or may know someone who is) is driving around taking in the sights and happens upon the JerseyRealEstateScene sign on your lawn. They see that funky square QR code on the sign, scan it and BAM! They’re enjoying a video tour of your home, playing with interactive floor plans, they’ve got all the details of all the benefits and everything they want to know about your home. Like our cemetery scene, it could have been dismal, uneventful, and utterly forgettable.
Instead, it was brought to life in engaging detail and brought a prospective buyer further into the emotional “I have to have THIS house” funnel…before they’ve ever even stepped foot inside. And, if it’s for someone they know, they can share this “experience” on Facebook, Tweet it or email it to whomever. They can make an appointment or be speaking with your broker in seconds.
Here’s the flip-side of that coin as well. “Well, what if they see it’s definitely not what they were looking for?” They know that in advance, so you’re not bothered or inconvenienced with a totally unnecessary showing. Your time isn’t wasted simply because people didn’t have the information they needed to make a simple decision.
QR codes drive traffic to all types of targeted information and details that can be enjoyed, saved, searched, or shared right from a smart phone or mobile device. Mobile marketing is exploding and the JerseyRealEstateScene’s marketing is right there with it.
Please have a look at JerseyRealEstateScene’s innovative JerseyHomeScene & JerseyCondoScene marketing plans and see why they’ve been called…
“Nothing short of a tech-savvy, online marketing arsenal!”
Every aspect is designed to maximize exposure, maximize demand, and maximize the selling price of your home, condo, or townhome.
For a glimpse at our marketing plans, don’t miss the intro to the acclaimed, “Pearls of Wisdom for Home Sellers”
Information leads to knowledge. Knowledge (with action) creates POWER!
Call Power Realty Group today! (201)489-3020
or email Brian Morgenweck: Brian@TheJerseyScene.com
Scan this QR code to save this site to your smart phone, iPad, or other mobile device
JerseyRealEstateScene brings properties to life with mobile marketing & QR codes.
